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There are many different types of tools that can be used to create chatbots and conversational interfaces. It is important to understand the different categories of tool that are available so that you can choose the tool that is right for you.
Choosing the right tool can make a big difference. If the tool is too complex or requires technical input, you may struggle to use it effectively. Conversely, if the tool is designed for building simple bot prototypes but you want to build something sophisticated, a simple tool may not be enough.
This site divides tools into two main categories:
Some tools fall into both categories, for example Google’s Dialogflow can be used without doing any development, but provides additional capabilities for those who want to integrate with their code.
There is a lot of potential for using chatbots for marketing. For example, it is possible to use Facebook advertising to send users directly to a Messenger chatbot. Users interacting with the chatbot consent to be contacted by the bot at a later point in time. This means that the cost-per-acquisition of Messenger contacts can be much lower than traditional email marketing.
If you use Shopify, you can provide users with a chatbot experience with their own built-in chatbot, or you can use a third party plugin such as Octane AI. Either way, it makes sense to use a chatbot platform tailored to e-commerce, and Shopify in particular.
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Copyright Hyperparameter Limited 2018